A DEDICATED MARKETER WHO TRANSLATES CONSUMER INSIGHTS TO ACTIONABLE SMALL BUDGET MARKETING PLANS
Demonstrated performance in marketing research & consumer analysis with published research paper in international Journal.
Experienced with event planning and execution, organized large-scale event like Movie Festival, TED, Musicals, Model United Nations.
Received professional training on designing and implementing marketing campaign.
A GLOBAL CITIZEN
Starting from Hangzhou China, having lived in 9 cities internationally, Hong Kong, Singapore, Beijing, London, Shanghai, Melbourne, Sydney and more to come...
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WORK EXPERIENCE
MY CAREER
MARKETING COORDINATOR, OFO AU, SYDNEY
MARKETING ASSISTANT, AIRWALLEX, MELBOURNE
07/2017 - CURRENT
02/2016 – 08/2016
Joined ofo AU in initial launch phase, growing with the company along its launch in Adelaide, Sydney, Melbourne, Auckland…
Translating consumer insights into actionable small-budget marketing plans;
Media monitoring; Communication strategy design; Event & partnership
Airwallex is a multi-awards winning Fintech start-up company, originated in Melbourne, now extending globally.
Assisting in full ranges of marketing activities, including marketing research, media planning, consumer analysis, competitor research.
INTERNSHIP IN BENEFIT & INVESTMENT DEPARTMENT,
AON HEWITT, SHANGHAI
RESEARCH ASSISTANT,
CITY UNIVERSITY OF HK
07/2015 – 09/2015
02/2013 – 05/2014
Supporting surveys on employee benefit, reward and talents;
Assisting human capital consulting project, meeting with clients and engaging in developing strategic solutions on benefit and rewards
Tailoring report to target on academic readers, doing literature review to develop critical views on past research, conducting advanced data analysis
Having published an article in an international journal
ADDITIONAL SKILLS
LANGUAGE
Mandarin: Native speaker, high proficiency in reading and writing
English: IELTS: Overall 8, advanced writing, reading and verbal communicating ability
German & Cantonese
PSYCHOLOGICAL COUNSELING
Mental Health First Aid Certificate (certificate recognized by University of Melbourne)
COSTUME DESIGN, SCRIPT ANALYSIS
Completed short courses in Central Saint Martin, University of the Arts London
EDUCATIONAL EXPERIENCE
WHAT I’VE LEARNED
MA MARKETING, MELBOURNE UNIVERSITY
2016-2017
Awarded with Global Scholars Award, Graduate Merit Scholarship
Course attended: Marketing Strategy, Advertising, PR Management, Brand Management, Retail Management, Managerial Economics, Business Analysis, Accounting, Consumer Behavior, Marketing Research
Attended Global Business Practicum, in-company internship
MSC SOCIAL PSYCHOLOGY, LSE
2014 - 2015
First Class Degree (Distinction), Top 5% student for all core courses
Dissertation topic was on consumer psychology and food presentation, used implicit association tests to perform experiments; awarded with Distinction
BSSC PSYCHOLOGY, CITYU HK
2010 - 2014
First Class Honors, Top 1 student, GPA4.04, Dean’s list
Dissertation topic was on national culture, organizational culture, personal beliefs and employee conflict management styles; used multi-level modelling, advanced regression, factor loading and ANOVA analysis; awarded with A
WINSTON CHURCHILL
"WE MAKE A LIVING BY WHAT WE GET , BUT WE MAKE A LIFE BY WHAT WE GIVE."
